From its custom-built Inferentia and Trainium chips to the best-in-class Foundation Models on Amazon Bedrock and AI-powered experiences like Rufus and Alexa, Amazon is committed to delivering generative AI (Gen AI) solutions that deliver real-world value to its customers. Our goal is to use AI to simplify the lives of buyers, sellers, advertisers, enterprises, and everyone in between.
Amazon Nova: The Next Step
As the next step on the AI journey, we have built Amazon Nova, a new generation of foundation models (FMs). Using generative AI applications powered by Amazon Nova, customers can understand videos, charts, and documents, or generate videos and other multimedia content.
Amazon Nova Models
The new Amazon Nova models available in Amazon Bedrock include:
- Amazon Nova Micro: A text-only model that delivers the lowest latency response at a very low cost.
- Amazon Nova Lite: A very low-cost multimodal model that is extremely fast for image, video, and text inputs.
- Amazon Nova Pro: A highly capable multimodal model that has the best combination of accuracy, speed, and cost.
- Amazon Nova Premier: The most capable multimodal model, best suited for complex reasoning tasks and the best teacher for distilling custom models.
- Amazon Nova Canvas: A state-of-the-art image generation model.
- Amazon Nova Reel: A state-of-the-art video generation model.
Benefits for Customers
All Amazon Nova models are designed to be extremely capable, fast, cost-effective, and easy to use with customer systems and data. These models can work in 200 languages and multiple modalities. Using Amazon Bedrock, customers can easily experiment with Amazon Nova models and evaluate which model is best for their application.
Support for custom fine-tuning
These models support custom fine-tuning, which allows customers to point to examples of their own data to enhance the accuracy of the models. The Amazon Nova model learns from customer data, and then Amazon Bedrock generates a personal fine-tuned model that delivers customized responses.
Creative content generation
The Amazon Nova Canvas and Amazon Nova Reel models help customers generate high-quality creative content. Using these models, advertisers have added a new level of creativity and innovation to their product advertising content.
Video understanding
Video understanding was tested using the Amazon Nova Pro model, in which the model described a silent video clip of a football game.
Way forward
Two more Amazon Nova models will be introduced in 2025, including a speech-to-speech model and a multimodal-to-multimodal model. Our speech-to-speech model will understand streaming speech input in natural language and deliver natural, human-like interactions.
Responsible AI
Amazon Nova models are built with security measures and protections. The company has launched AWS AI Service Cards for Amazon Nova models, providing transparent information on use cases, limitations, and responsible AI practices.
FAQs
Q. What is Amazon Nova?
A. Amazon Nova is a new generation of foundation models developed by Amazon, designed to enhance generative AI applications for understanding and generating multimedia content such as videos, charts, and documents.
Q. What types of models are available in Amazon Nova?
A. Amazon Nova includes several models: Amazon Nova Micro (text-only), Amazon Nova Lite (multimodal), Amazon Nova Pro (highly capable multimodal), Amazon Nova Premier (best for complex reasoning), Amazon Nova Canvas (image generation), and Amazon Nova Reel (video generation).
Q. How can customers benefit from using Amazon Nova models?
A. Customers benefit from Amazon Nova models through their capability, speed, cost-effectiveness, and ease of use. The models support 200 languages and multiple modalities, allowing customers to experiment and find the best fit for their applications.
Q. Can Amazon Nova models be fine-tuned for specific customer needs?
A. Yes, Amazon Nova models support custom fine-tuning, enabling customers to provide their data examples to enhance model accuracy. This results in a personalized model that delivers customized responses based on customer data.
Q. What measures are in place to ensure responsible AI usage with Amazon Nova?
A. Amazon Nova models are developed with built-in security measures and protections. Additionally, AWS AI Service Cards provide transparent information on use cases, limitations, and responsible AI practices to ensure ethical usage.
