Ford is urging dealers to invest in electric vehicles as it strives for profits akin to those of Tesla.

Ford Motor Company is asking its nearly 3,000

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dealers to invest up to $1 million in improvements to sell

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all-electric automobiles.as the automaker seeks to reduce

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overhead expenses and increase profitability.

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At its retailers in order to better compete with Tesla.

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Ford is giving its dealers the option of becoming

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"EV-certified" through one of two programmes.

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With investments ranging from $500,000 to $1.2 million.

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Executives stated that dealers in the higher tier,

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with an upfront cost of $900,000.It will receive

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elite" certification and will be assigned more EVs.

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FOR MORE WEB STORIES

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