The company intends to increase sales across both its traditional and electric vehicle sectors. Ford CEO Jim Farley wants Ford dealers to become the most valuable franchise in the sector.

  The company intends to increase sales across both its traditional and electric vehicle sectors. Ford CEO Jim Farley wants Ford dealers to become the most valuable franchise in the sector.

 To sell all-electric vehicles, the manufacturer is requesting that its almost 3,000 dealers spend upwards of $1 million on upgrades.

 Contrary to crosstown rival General Motors, Ford is allowing dealers to choose not to sell EVs and continue to sell the company's automobiles.

NEW YORK - Ford Motor is requesting that its almost 3,000 dealers spend upwards of $1 million on renovations in order to sell all-electric cars . 

As the carmaker looks to reduce administrative expenses and increase profitability at its retailers in order to more closely compete with EV market leader Tesla.

Ford is giving its dealers the choice to join one of two programmes and become "EV-certified" for an investment of either $500,000 or $1.2 million. 

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 Executives stated that dealers in the highest tier, which entails upfront expenses of $900,000, will gain "elite" certification and will be given access to additional EVs.

 The Ford F-150 Lightning pickup, Mustang Mach-E crossover, and e-Transit van are examples of fully electric automobiles. 

 Under a goal to invest $50 billion in the technologies by 2026, the manufacturer is anticipated to introduce a plethora of other EVs globally.

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