There is a new secret menu item on the regular menu at McDonald'
In addition to two great new menu items, the fast-food giant has big plans for summer
Most fast-food chains have a secret menu, but some are more secretive than others.
There are many secret menu items at Starbucks ( SBUX) - Get Starbucks Corporation Report that have become pretty popular. A few have even made it onto the regular menu.
There are positives and negatives to this type of menu
People feel like they're part of something special when they know a well-kept "secret," but not so special that they won't tell others about it.
Nevertheless, there are negative effects when an item isn't actual
Recipes and the way things are made can be inconsistent as a result.